At Replica, my work focuses on designing ethical, AI-powered tools for voice and creative media. User experiences span a suite of products centered on voice AI (TTS, STS, Voice FX), cloning, and real-time speech manipulation, built to support the workflows of game studios and content creators. Key contributions include the design and prototyping of: ✦ Voice Director – TTS generation with SSML support ✦ Voice Changer – Real-time speech-to-speech (STS) and FX ✦ Voice Lab – Voice blending for character creation ✦ Voice Clone – Custom voice cloning for creators ✦ SFX Generator – AI-generated sound effects via text prompts Design efforts also extend to AI-driven tools for 2D and 3D game asset generation, streamlining production and accelerating creative pipelines. A core part of the role includes leading the product’s digital transformation to the web, introducing a composable component architecture that enables faster iteration and more efficient collaboration across teams. The role bridges hands-on product design with broader product strategy—building scalable systems, aligning with engineering and AI teams, and shaping experiences that serve both user needs and business goals. Through a combination of design craft and strategic leadership, the work helps define the future of creative tooling—unlocking new storytelling possibilities through thoughtfully designed AI experiences.